Dameon is an established hospitality industry professional with 29 years of experience in Operations, Strategic Sales and Marketing within the hospitality sector. Throughout his career, he has accumulated a wealth of industry knowledge and developed an extensive address book, through building strong business relationships. He has experience working across a broad range of hotels, from country houses, boutique city centre hotels, as well as resort hotels and wellness destinations in the UK and overseas.
He developed his niche skill set in driving sales strategies and business development for both new and existing hotels and in the past 20 years he has been successful supporting the launch of over 40 new hotels in the UK, Europe and Caribbean. He has worked with owners of properties from early-stage development to full realisation.
Dameon then moved his focus into members clubs to work on a new concept to launch a private members Club community for entrepreneurs and investors, then working as part of the Executive Team in 2020 as Director of Sales for Home House Collection where he stayed for 3 years.
The hospitality road was founded in October 2023. The ambition is to be leading consultancy and advisory company for the hospitality industry, built on values of strong relationships, founded through honesty and integrity, to share impartial knowledge and advice.
Joost is an international hotelier with over 25 years of global hotel and club experience. He has worked in a variety of chain and independent hotels in Holland, China, and the USA.
During his career, he has collaborated with commercial and revenue teams to launch and develop restaurants, members’ clubs, branded and independent hotels. Joost has successfully project-managed independent developments, overseeing the process from concept to realisation.
His expertise extends into launching private members' clubs. He has spearheaded business plans, driving the vision, purpose and brand proposition of clubs.
Through his expanding network, Joost has managed a broad spectrum of hotels, clubs, and other developments, working with a diverse range of concepts and brands throughou this career. Joost takes a collaborative approach, sharing his impartial knowledge and offering advice to owners, operators, and investors.
In 2023 Joost co-founded The Hospitality Road Ltd, a consultancy and advisory company that provides clients with impartial business support, sharing knowledge, experience, and solutions within the hospitality industry.
David leads The Hospitality Road's marketing, brand, creative, and communications team. Expert in supporting clients driven by lifestyle membership, David specialises in shaping compelling narratives and investment propositions that redefine the membership and hospitality landscape.
He has developed historic, emotionally resonant storytelling for some of the world’s most distinguished institutions and premium brands. Most notably, David led the winning team behind the rebrand and launch of the Old War Office into OWO, London’s most anticipated hotel opening of the past decade.
He also authored and led the successful bid for social, community, and business enterprise elements in Birmingham’s successful Commonwealth Games bid and was previously Marketing Director for Honda Formula One Racing. In addition, he has held roles including Chief Marketing Officer to Elle Macpherson, Global Marketing Director of the Laureus World Sports Awards, CEO to the Duchess of Kent and inaugural Head of the Laureus Sport for Good Foundation as well as director with the Octagon Group across sponsorship, media, digital and broadcast.
Over the past year, David has led the brand revamp and communications programmes for The Oriental Club, London, and the Phoenix Club at Harvard. He also serves as Chief Operating Officer and Bursar at Vincent’s Club, Oxford, the world’s most prestigious student membership association.
David’s team, which includes former creative talent from GQ Magazine, delivers brand strategy, creative production, digital marketing, publications, and commercial strategy, offering unique insights into hospitality, membership, and institutional brands.
